Google has begun to explore new horizons for his publicity program in line; after having proved the announcements in traditional means like the television and the newspaper, the company based on Mountain View is thinking about how to penetrate on the market of the video. Making use of the control that it has of the sector thanks to YouTube, the new publicity format will allow to the advertisers to introduce his TV/radio commercials inside the video (instream), having the possibility of selecting in what moment of the reproduction the publicity must appear. Aprovechando el control que tiene del sector gracias a YouTube, el nuevo formato de publicidad permitirá a los anunciantes introducir sus comerciales dentro del vídeo (instream), teniendo la posibilidad de seleccionar en qué momento de la reproducción debe mostrarse la publicidad.

In this moment, the AdSense program for video is in phase beta, as what many details are not had on how it works; the only thing about what one speaks is that the announcements, as it has been done for ages, will be contextuales, therefore the content will not stay out of context with the announcements.

Adsense For Video, Google Still Lagging (TechCrunch)